Swedish Glace

Description

The vegan ice cream Swedish Glace was to be re-positioned as a lifestyle brand to become more appealing to a young, conscious target group. Hand-written fonts, individual illustrations and a reduced, overall look convey the product’s honesty. Instead of a black mainstream design, the brand now convinces consumers with a cheerful look and has become truly eye-catching with a bolder logo. An authentic brand design – healthy, vegan and simply delicious!

Statement of the jury

The hand-written look of the labelling elements endows this packaging design with a young, fresh and congenially unforced lightness.