RHODIUS Water

Description

RHODIUS Water is natural, light sparkling mineral water with natural extracts. 100 % “natural down the line”. The can is the most recycled beverage packaging and nearly 100 % recyclable. The natural “aluminium” look of the can is preserved. The design tells the same story as the product itself: natural and clean. The taste experience of “fruit dipped in water” is carried out on the design.

Statement of the jury

The key visual comprising a half-submerged slice of fruit not only communicates the USP, but is also highly recognisable. The superb lettering in signature fruit colours also serves as colour-coding for the various product types. The graphics, which are printed right on the aluminium, lend credence to the brand’s modernity, naturalness and purity claims.