GREEN VELVET Absinthe Originale

GREEN VELVET Absinthe Originale


The historic home of absinthe is a green valley in Switzerland – the Val-de-Travers. It’s where we went back to in order to bring the rich history of absinthe into the Now with GREEN VELVET Absinthe Originale. It’s appearance is reduced to essential elements and a clear message, whereas form and style interpret the original absinthe with sophistication for a contemporary market. Created in Zürich, GREEN VELVET is distilled according to a recipe from 1898 for a modern and memorable experience.

Statement of the jury

This beverage still has a legendary quality about it that works to the brand’s benefit. This is underscored by the adroit narrative element, which forms a bridge between the traditional manufacturing process and the present day. The fact that this element recurs in the brand design, which combines tradition and modernity, is only logical.


Excellent Communications Design
Brand Identity