chicco di caffè – Kaffee/Espresso

Description

The appearance of chicco di caffè’s new series of espresso packaging pursues a clear approach. The name of the product relates to the region of origin, the iconic animal sets an emotional statement. Reduced colouring displays pure attitude and a modern, self-confident appearance.

Statement of the jury

The clarity of the graphic design of this packaging lends credence to the brand’s ecology and quality claims. The provenance of the various products and a signature animal are associated with each other in a witty and inventive fashion.