The request was to create a building, which makes the Reeperbahn’s nightlife more attractive for visitors and inhabitants. It complements its urban surroundings. The façade is an unique approach to the phenomenon of media architecture. Several LED panels were combined to form a media façade that constitutes an integral part of the building’s identity rather than merely functioning as a screen. With its unique façade the Klubhaus St. Pauli is one of a kind in the world.
Statement of the jury
This building, located in a heavily frequented area, is notable for its extraordinary façade – which attracts a great deal of attention, an effect accentuated when it is in multimedia mode.