NESPRESSO PRODIGIO – The connected machine

NESPRESSO PRODIGIO – The connected machine


For the launch of the first connected NESPRESSO coffee machine PRODIGIO, a pleasing coffee moment and unique real-time experience has been created by a new, digital advertise form. Users on could follow a NESPRESSO event in a shopping centre in Vienna by webcam and could spoil people with a cup of NESPRESSO coffee by mouse click on an online banner – in real time! The NESPRESSO machine was adapted beforehand and connected to the internet by a minicomputer.

Statement of the jury

Enabling use of a networked coffee machine by clicking on a banner and experiencing the reaction of trade-show stand visitors in real time is a splendid contemporary concept.


Excellent Communications Design
Integrated Campaigns and Advertising