biobrush

Description

A compostable side-sealed bag made of cellulose-based film is – only for retail – combined with a recycled cardboard hanger tag, thus packaging a bioplastic toothbrush with a lowest use of raw material. The print is ecologically reduced to a minimum. Sustainability starting with the product itself, the packaging, all the way to the packaging design, ensuring its biodegradability, economical use of raw material, homogenous waste separation and avoiding superfluous slogans.

Statement of the jury

This minimalist packaging design underscores the brand’s sustainability claim and at the same time highlights the product’s aesthetic and ergonomic attributes.