181 Fremont

Description

The ultra high-end customer notices everything. Every detail matters. But how do you tell a story about a building’s details that’s remotely compelling? You go back to its source. Every material was meticulously chosen for the highrise’s interior. To prove 181 Fremont’s unparalleled quality, we created a cerebral film that carried through on a powerful theme – truth in materials.

Statement of the jury

The way this ad celebrates the subject of material quality is both enjoyable and impressive.