Beat of Retail

Description

At this year’s Euroshop in Duesseldorf, we presented the #beatofretail. However, not with a ordinary exhibition booth but with our #beatcafé: a vintage bus in which we installed a pop-up café and that was placed outside the exhibition area. A haven for the visitors with a relaxed atmosphere, a cosy open fire, delicious coffee, laid-back people. The complete opposite, really, of the bustle of the exhibition in the trade fair halls.

Statement of the jury

This concept, featuring a vintage bus placed outside the exhibition area, was executed in an inventive fashion that attracts considerable attention. A superb approach, one that conveys the hurly-burly of a trade show to a calmer area.