Treiber Trays: Repositioning a world market leader. The repositioning of the »Hidden Champion« as an expert and innovator in his field becomes visible through the relaunch of the website as a result of a new corporate design. Timeless clarity, functionality and »content design« were the central focus of the redesign. The center of the website is the product range, which is evident not least in the menu and the page architecture.
Statement of the jury
The Treiber Trays website impresses with its contemporary and timelessly elegant design featuring superb colour schemes. The site’s content in general, and its product related content in particular, are showcased via pictures and text in a high-quality fashion.