BMW Personal CoPilot

Description

In the exhibit visitors can experience the effect and technology of the BMW driver assistance systems and semi-autonomous driving via VR simulation. The high level of immersion is generated by the combination of virtual and real environments: Since the visitor’s hands are visible in the virtual world, he can grip the VR steering wheel as in reality and steer the vehicle himself. During driving, a personalised film clip is recorded and will be sent to the user by email after the journey.

Statement of the jury

Fun, innovative, enthralling and realistic hardware and software solution that appears to digitally reconstruct the driving experience. The melding of leading-edge technology with a priori stimuli, such as a real steering wheel, ostensibly combine to create a perfect deception of driving.