DTM Pokal 2017 Design

DTM Pokal 2017 Design

Description

Dynamics play a big role in racing, and this is represented by the concave shape of the trophy. The black helix symbolises the rise of the champion, and leads the viewers’ eye to the top. What makes this trophy unique is that racetracks are the centre and main focus point. This creates a strong point of identification for fans who can visualise their home track in the trophy, as well as the driver who can look back on his glorious season, step by step.


Statement of the jury

The new DTM cup is a remarkably designed, modern-looking trophy that perfectly interprets DTM racing and can also be adapted to any race track.

Special Mention

Excellent Communications Design
Brand Identity

Company/Client