We got our inspiration for the new brand look from pharmacist Opa Edmund – who gave us the idea of putting our liqueurs in classic medicine bottles. The name is now short and concise, and information about the liqueurs, written in a nostalgic typewriter font, is provided in small boxes, based on the old way of representing recipes. Each bottle features a little bird representing the particular character of the liqueur. Modernity and nostalgia are also united on the website and flyers.
Statement of the jury
A strong brand design that adroitly combines the pharmacist tradition and a modern design into a uniquely charming brand identity.