Roland Gumpert

Description

World release of RG Nathalie – pure German speed. Corporate identity and website for the first German 2-way electric car by Gumpert AIWAYS. Roland Gumpert has created an outstanding electric super sports car which has captured the fascination of the whole automotive industry. The corporate identity and web presence, including interaction possibilities, were developed to reflect the same futuristic look and feel as the vehicle. Pure German speed meets pure German design.

Statement of the jury

A design that’s notable for its beauty and contemporary look – and that also impeccably conveys the exclusive nature of this electric sports car.