Accente

Description

When developing a brand for Germany’s largest trade fair catering company Accente, Fuenfwerken’s goal was to combine Accente’s bold personality with its passion for pleasure. Incorporating this new identity with the strict visual guidelines of the Frankfurt trade fair would also be a challenge. The end result was a visual identity that successfully balanced and harmonised the needs of all stakeholders.

Statement of the jury

The new visual identity of this trade show caterer has been magnificently realised. The revamped logo has a fresh, dynamic look, and impeccably embodies the outstanding quality that is the company’s hallmark. A superb relaunch that works very well across all media, from a formal standpoint.