Siemens AI Lab

Description

With the AI Lab, Siemens is creating a platform for AI-related research, interdisciplinary exchange and prototyping. The aim of the communication was to create a courageous appearance. The custom key visuals play a special role by doing away with stereotypical AI imagery in order to represent the pulsating dynamics of the field of AI in an abstract and powerfully futuristic manner.

Statement of the jury

This brand design is notable for its distinctive pictorial style that deliberately avoids conventional representations of artificial intelligence – thus making the design a stand-out in an exciting fashion. At the same time, the refreshingly distinctive and aesthetically remarkable look successfully conveys the idea that Siemens is a company that’s future oriented.