TENTE International GmbH Marken Relaunch

Description

The global supplier of wheels, castors and mobility systems has evolved from a product provider to a solution seller as part of its new corporate strategy. This strategic realignment was followed by the relaunch of the entire brand image – understated, pure and reduced. The new brand can be experienced physically through the Brand World and through internationally uniform trade fair appearances.

Statement of the jury

A superb and adroitly realised brand design that is organically based on the product and that thus impeccably embodies the brand.