Metzgerei Konrad

Description

Konrad’s butcher’s shop is a traditional family business now run by the 6th generation. Since its opening in 1896 several design languages have been mixed up with each other and did not represent the business profile. Based on graphic studies, we analysed, identified and developed the visual key elements. The result is a modern corporate design that sharpens the brand identity and represents the business values. Our redesign has been applied to the entire corporate communication and interiors.

Statement of the jury

The new corporate design of this butcher shop is both contemporary and winning. The artistic concept underlying it has also been realised across all touch points, thus creating a unified impression.