COURAGE

Description

We created a video for Longines, for Chinese Valentine’s Day, starring Longines’ Ambassador of Elegance, Chi Ling Lin — one of Asia’s most famous faces in recent years. Based on Chi Ling’s philosophy of love, we conceptualised the campaign idea: Courage, and created the story and script derived from her personal experience, which resonated strongly with the Chinese audience. The video received more than 7 million views in China alone, achieving an impressive sales record.

Statement of the jury

This very elegant-looking spot radiates a high degree of calm and sensuality – which together with the well-known actress who appears in it, has a positive impact on the brand image and the product. Evocative, and superb quality.