XING Executives Blackbook

XING Executives Blackbook


Strategies for digital self-marketing by executives as an analogous experience to touch: by sending out the XING Blackbook, the XING SE business network convinces the special target group of the importance and advantages of online profiling. Relevant content at eye level meets exclusive design, packaged in first-class materials. The result is a representative book with experience reports, tips, and recommended actions for demanding top executives.

Statement of the jury

This elaborately produced and magnificently designed book arouses the reader’s curiosity and makes him want to open himself up to the excitement of voyages of discovery. An analog publication whose exclusive look and feel are the ideal marketing tool for a digital product.

Special Mention

Excellent Communications Design
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