Bread Tin Bakery

Description

Communicating the Irish bread kit’s simplicity for any consumer, particularly those that shy away from baking, was a crucial part of the brief. Using large amounts of white space and soft colours across the range reinforces the simplistic nature of the products. The name Bread Tin Bakery was created to instantly convey the concept of your own bakery at home, and the illustrated oven gloves conjures imagery of that moment of satisfaction when you take your freshly baked loaf out of the oven!

Statement of the jury

An agreeably light coloured, charming and clear design with high recognition value and whose product communication is very expressive.