Growing through design

Description

Strong growth and the development of new markets led to a fundamental rethinking concerning corporate design at Symrise. In addition to technical and aesthetic improvements, flexibility was a key point. The challenge was: Bring up to date the somewhat outdated corporate design of Symrise – one of the world’s leading producers of scents and aromas. Ensure greater flexibility for the increased product range without neglecting the necessary homogeneity. The result tells its own tale.

Statement of the jury

An elaborately designed brand identity that reflects the complexity of the brand portfolio in a high-quality and comprehensible manner – and is also compelling by dint of an overarching design that brings all corporate divisions under one roof.