In a comprehensive rebranding programme, we created a new vision, a new service design and a fundamentally differentiating brand identity for the Swiss private bank Falcon. The symbiosis of personal excellence with digital intelligence is at the core of the vision and the basis for a revolutionary new private banking experience: »Agile Private Banking« becomes the visionary credo which the brand conveys at all touchpoints.
The golden woman in a sporty pose is a magnificent attention-getter that perfectly conveys dynamism, excellence and engagement with the future. The logo is also very well done, consisting as it does of a stylised falcon’s head composed of three stripes. A strong design that stands out from the crowd.