360° Brand Experience for APTLY ACADEMY

Description

A brand concept and a 360° brand experience were to be realised for a new B2B training academy. Since the project also included the service design, the furnishing of the premises, the conception of flexible learning situations in the room, the design of teaching materials and product communication in digital and print, each interaction with the product was consistently discovered, understood and designed as a holistic experience in a persona-centered design process.

Statement of the jury

The design is notable for its exceptionally broad range of variation and terrific graphic elements that make it something quite special. A notable design that has timeless elegance and high recognition value.