Bieder & Maier
When famous Viennese coffeehouse culture collides with modern brand-development, an innovative coffee brand arises: Bieder & Maier. The name comes from the era of Biedermeier, when numerous coffee houses were opened and from the barista’s name – Valentin Maier. The design is inspired by the first giraffe which came to Vienna in 1828. It was a sensation and everybody drank coffee »à la giraffe« in its honor. In 2018 this tradition has been revived and enthuses private as well as corporate clients.
Statement of the jury
A superbly realised brand design featuring exceptional artwork that is derived from an original narrative.