Themenjahr 2018 – Von Tisch und Tafel
Description
The state heritage agency, Staatliche Schlösser und Gärten Baden-Württemberg, is responsible for opening, developing, preserving and marketing a total of 60 historical monuments in the south-west of Germany. Each year, a new slogan is created for its communications within the framework of a dedicated annual theme that aims to strengthen the brand’s profile. An intelligent mix of media attracts maximum attention in the public arena. This enables the brand to reach far across Germany and beyond.
Statement of the jury
This striking campaign engages, in an opulently visual and historically accurate fashion, with myriad dimensions of the theme of partaking of food and drink in the city’s historical castles and arouses a high degree of interest and curiosity in viewers.