Die Zombie-Apokalypse – Sei vorbereitet!
Purchasing groceries online is a relatively new market, but early adopters can hardly be reached through conventional advertising. This includes users of streaming services – such as The Walking Dead Fans. Therefore REWE Lieferservice went in a whole new direction and positioned itself with an ultimate offer for a zombie apocalypse: whoever shops from home will survive. It applied a design language which was developed for digital usage and which allowed the combination of zombies and groceries.
Statement of the jury
This inventive campaign uses Halloween – when myriad zombies are on the move – for the company to position itself via an ultimate offer for zombie apocalypse (and with a sly wink to fans of the TV show The Walking Dead). An approach that’s in step with the times, witty and perfect for the relevant target group.