PLEXIGLAS® for Automotive
What does specialty chemicals company Evonik have to do with car design? The answer: PLEXIGLAS®. That’s because the diverse ways in which this branded plastic can be moulded open up new options for automotive designers. To illustrate the material’s range of applications, the series of ads showcases two contrasting PLEXIGLAS® types: crystal-clear and transparent colored PLEXIGLAS® for new lighting concepts, and jetblack, high-gloss PLEXIGLAS® piano black for radiator grilles, pillar trims, etc.
Statement of the jury
This campaign generates considerable attention via unusual motifs and arouses the viewer’s curiosity. A classic campaign that infuses the theme of speciality plastic with life and feeling and in so doing conveys tremendous exclusiveness.