AnOther City Trip
To attract more foreign visitors to downtown Eindhoven, we launched an influencer campaign to which we invited several bloggers from Spain. For 24 hours they submerged themselves in the »Eindhoven experience« To go out and create an international online buzz around Eindhoven, with awesome user-generated content. And so they did. The results exceeded all expectations!
Statement of the jury
A powerful online campaign – and further impressive proof of the enduring marketing clout of influential people.