An integrated marketing campaign, building on the narrative of the 2016 award winning #nextstop campaign, encouraging Londoners to discover the beautiful southwest region of Germany. Timed to capitalise on the UK school summer holidays, the campaign centred around a week-long VR experience event in Westfield Stratford City – with the brand experience, created in cooperation with Europa-Park GmbH & Co Mack KG, Stuttgart Airport, Eurowings GmbH, extending further across OOH, social media, gifting, and influencer touch points.
Statement of the jury
This publicity-campaign event, held just in time for the summer holidays, invites customers to embark on a virtual journey. An immersive experience that’s also quite stupendous, not to mention highly memorable.