Mayer Personalmanagement – Akzente setzten
Description
Finding the ideal employee is just as difficult as finding the perfect job. Therefore it is all the more important to look different and stand out. Under the motto »look different and stand out«, the highlighter provided the idea for the redesign. It is now a familiar symbol in the job advertisements and, in its role as a key element in an extended concept, it underpins effective recognition.
Statement of the jury
Simply depicting the branded marker between the classified ads is arresting. A modest but terrific idea that’s also high-impact.
Special Mention
Excellent Communications Design
Integrated Campaigns and Advertising