Falcon Rebranding

Description

In the course of a comprehensive rebranding for Falcon, a Swiss private bank, we not only created a new vision, a new service design and a differentiating brand identity, but also launched the new Falcon with an advertising campaign. Together with star photographer Rankin, we translated the new core of our rebranding – the symbiosis of personal excellence with digital intelligence – into a futuristic imagery and brought the private banking experience of the future to life.

Statement of the jury

The golden woman in a sporty pose is a magnificent attention-getter that perfectly conveys dynamism, excellence and engagement with the future.