FPS IP/IT Kampagne

Description

The purpose of this project was to radically strengthen the self-perception and others’ perception of the specialist area of Intellectual Property/IT at the law firm FPS without separating it from the company. The solution is smart, self-assured and shows sensitivity: A market-oriented campaign that is perfectly tailored to the IP/IT area – with FPS as the sender. In this way, an inconspicuous specialist area was transformed into a real eye-catcher with an independent look and its own slogan.

Statement of the jury

This campaign adroitly deploys signal colours and contrasts, an altogether clear design, and self-assured wording. An excellent communication tool whose segmentation of areas of expertise renders it even more highly differentiated – thus allowing for more targeted communication. Also, the fact that the law firm’s affiliation remains evident throughout is further proof of excellent branding.