heydude

heydude

Description

We are a coastal tour from Canada to Mexico in a sunny yellow combi van, and a spontaneous flight to the end of the world. We are a stopover at Huntington Beach and, the 720° in the half pipe with your best friend’s board. We are a furious night out in Berlin, and the next morning’s hangover. We are friendship, courage, passion, energy and gratitude. We are a ride in the eye of the wave. We are the party of your life, bottled! We are your dudes.


Statement of the jury

The brand design with »Dude« printed right on the transparent glass bottle radiates pure coolness and a contemporary hipster lifestyle. This impressive branding impeccably conveys the lifestyle that the brand stands for.

Winner

Excellent Communications Design
Packaging

Company/Client