Small bottles are very much in demand. With their Häsle beer in bottles of 0.25l, the Hasen brewery from Augsburg, Germany, follows exactly this trend. According to the Hasen beer’s positioning »Simple, sincere, true«, we developed the complete product features – from beer bottles to cases. The unpretentious paper label shows a cute bunny illustration which also plays a key role at fairs and at points of sale. The message in Swabian, the beer’s home dialect: »The Häsle beer for a small thirst.«


This stylish 0.25 litre bottle has an appealing design which at first glance seems to hail from another era, but that also agreeably stands out from the crowd. This effect is enhanced by the key visual comprising an amazingly cute bunny. A beautiful and striking campaign design that has high recognition value.


Excellent Communications Design