Lebensbaum – Wanderlust

Description

Lebensbaum is a pioneer of the organic movement. The look of the new tea series is intended to emphasize the superior nature of the product, while evoking the unique Lebensbaum feeling. The idea: Lebensbaum Wanderlust. The new imagery tells the story of the tea culture around the world: the search for the best ingredients and the experience of unforgettable moments. 21 varieties convey snapshots of this journey, communicating the Lebensbaum Wanderlust and passion for natural food.

Statement of the jury

These magnificently executed illustrations tell the story of the genesis of each variety of tea. An exciting series of illustrations that invites tea lovers to embark on a fantastic journey and imbues them with the desire to get to know and try out other types of tea.