PACKAGING VISTA ALEGRE

Description

The Vista Alegre shopping bags take advantage of the many patterns, motifs and shapes of the brand’s products, offering an unmistakable branding tool, and an imaginative co-branding platform. As well as individualising each buy, they disseminate Vista Alegre’s aesthetics, reinforced by the many collaborations with designers, both renowned (i.e. Christian Lacroix Maison and Marcel Wanders) and less known (i.e. Mendel Heit and Manoela Medeiros) creators.

Statement of the jury

An ingenious concept from which a wealth of motifs have emerged and that is also an interesting branding tool.