JUS • Juice Up Saigon

JUS • Juice Up Saigon


Our mission was researching and finding the right solution in terms of visual identity as well as art direction to create a unique sustainable brand system for the first cold pressed juice in Vietnam. Based on the concept of the equilateral triangle of yoga that connects body – spirit – mind together, we created an unique equilateral triangle bottle shape.

Statement of the jury

Here, a clear and minimalist design, in conjunction with a striking triangular form, endows this new product with a distinctive identity. The transparent bottle transforms the natural colour of the juice inside into a design element. A deftly and rigorously realised design that’s also very practical for shipping.


Excellent Communications Design