Migros YOU

Migros YOU

Description

allink creates YOU – an inspiring lifestyle food brand for Migros. Migros, the largest retail company in Switzerland, has launched a new brand in the food sector called YOU. The brand design is inspired by typical elements of the blogger aesthetic and uses cheerful colours and patterns which, combined with watercolour illustrations, evoke joie de vivre and an appetite for the product inside. Combined with the distinct logo, the YOU design concept gives its growing range a consistent brand image.


Statement of the jury

The contemporary design of this new brand is reminiscent of the carefree, casual and colourful aesthetics of food blogger postings and is thus clearly aimed at a younger target group. An appealing design that stands out at the point of sale and stimulates the appetite.

Winner

Excellent Communications Design
Packaging