With the new website »buchmesse.de« and the underlying design system, Frankfurter Buchmesse is launching the next stage of digital transformation. With its user-centered concept, this innovative platform enables digital marketing and in the future a personalised user experience. The distinctive visual language can be applied as a system to all responsive user interfaces and creates a coherent and convincing user experience.
Statement of the jury
The new Frankfurt Book Fair website is contemporary, inviting and international from the standpoint of both form and technology. A superbly realised relaunch that will enable the Book Fair to meet the challenges of the digital future.