The turbulent market dynamics and changing consumer and shopping behaviour have led the traditional Schmidtmeier bakery from Bochum to re-invent itself. It has become an inviting location where the tradition of bakery merges with the atmosphere of a market hall designed in an industrial-aesthetic style. Schmidtmeier takes the principle of an open bakery literally by removing the strict borders between traditional bakery and modern store.
Statement of the jury
The combination of traditional and contemporary elements blurs the distinctions between these realms and results in a new and distinctive design that radiates warmth and pleasure and sends a message that staying in this hotel will be a very special experience.