July’s Flower

Description

Part of an emerging new wave of contemporary florists, July’s Flower juxtaposes Shanghai’s innate and edgy counterculture with the time-honoured traditions of horticulture and floral design. Smashing straight-laced stereotypes through striking arrangements and design, July’s challenges expectations at all levels.

Statement of the jury

The uncluttered design aesthetic creates an exciting contrast with traditional Chinese handcrafts.