The concept for the new Parah boutiques focuses on the brand’s identity, such as exclusivity, luxury, femininity and cool glamour. FORO Studio chose to play with contrasts: each warm material (such as fabric) is opposed to a cold one (such as Silipol stone). The colour palette, the materials and the new furniture system distinguish the brand by giving the right storytelling to the products, providing the boutiques with a solid and welcoming allure, suitable for a contemporary customer experience.
Statement of the jury
This design, done in subtle pink tones, is notable for its lovely details and interesting structure, which create a very elegant atmosphere throughout the space.