LOKAL
Description
LOKAL is a new food concept that was introduced as a prototype at the London Design Festival 2017. It shows a way to develop a new, local supply chain – one that enables us to grow more food within our cities – because the closer the better, both for people and the planet. LOKAL is a salad bar whose ingredients are grown indoors, locally and vertically, using a hydroponic growing system, which creates the perfect spring day, every day.
Statement of the jury
The visuals of salad making right in a restaurant are impressively showcased here – whereby the formally clear design of the installation keeps the focus on the products. A wonderful concept that has been realized in an idiom that’s fully in step with the times.
Winner
Excellent Communications Design
Retail Architecture