New Zealand craft-gin packaging. Juno Gin is known for bringing charm to the most ordinary of occasions, turning them into something magical. The typography describes a divine journey from heaven to earth, life to death, up and down the juniper tree.
Statement of the jury
At first glance the texture of the writing is reminiscent of a wood burr pattern. But when you look closer, you can see a juniper bush, animals and people. Then it dawns on you: These letters are telling a story. Fantastic work.
Excellent Communications Design