Nexgrill
Description
We pushed the Nexgrill company through a full re-brand and the website was designed and developed to connect better with consumers. We focused on building a site that focused on stories around the grill because food with a story tastes better. We created a variety of product, influencer and aspirational content and stories to create an immersive digital experience for people to engage, interact and become fans of the brand and products. We are Nexgrill and we are #HungryForDifferent.
Statement of the jury
Evocative texts, exciting story lines, high-quality imagery, and a contemporary design are the main elements that make this website a highly immersive experience.