150 Jahre Stadt Neu-Ulm

Description

A festivity for everybody. Supported by everybody. The anniversary celebration 150 years city of Neu-Ulm is a shared experience and a kick-start for forward-looking ideas and initiatives. The jubilee claim »Wir leben Neu« reflects this signal of new beginnings. It’s an anniversary setting marks for the inner city as well as for the city districts and also far beyond. As a significant symbol, the so-called »City Diamond« represents 14 city districts. Website, corporate video, flyer, posters are part of the anniversary campaign.

Statement of the jury

Armed with the tagline »Wir leben neu« (We’re in step with the new), the 150th anniversary of the founding of the German city of Neu-Ulm resulted in an appealing campaign that was fully in keeping with the many things that make the region and its inhabitants so special. The diamond is a strikingly unifying symbol with high recognition value. A modern publicity campaign that’s in step with the zeitgeist and that has the word »new« in its title.