Mr Ben

Mr Ben

Description

Mr Ben is a fresh, young event catering company in Dusseldorf that thinks differently. To lend extra strength to the company’s identity, and in particular, to develop a unifying identity element across the entire brand communication, we created a »custom type font« for Mr Ben which reflects the company’s dynamic and playful brand essence. With Mr Bens Café, we created a stage for the brand. The identity elements like custom font, illustrations and triangles are visible throughout the space.


Statement of the jury

The illustrative design of this young gastronomy brand makes a relaxed and lively impression thanks to its key visual – a bearded face with hat and glasses – and its unique typography. A contemporary corporate design meticulously designed down to the last detail. It also brings across all of the requisite touch points and puts the people behind the counter in just the right frame of mind.

Winner

Excellent Communications Design
Corporate Identity

Company/Client