Branding IntegrityNext

Description

Besides the brand strategic positioning, we developed a branding system based on the brand drivers professionalism, ease of use and simplicity, which laid the foundation for design language, typography, the visual world and the colour climate. Hand in hand, we designed not only the classic corporate design applications such as word and design brand, letter heading and communication materials but also an extensive user interface design for the digital compliance product of the B2B brand.

Statement of the jury

This altogether modern and professional looking corporate design draws the viewer’s eye to it. The clarity of the design is an organic and logical outgrowth of the strikingly designed logo – which endows this corporate design with a distinctive and instantly recognisable identity.