Mal die Perspektive wechseln
The brochure shows modern crop protection in new ways. Different perspectives are illuminated on 32 A4 pages. The language is human, involving, editorial-magazine-like. The pictorial world surprises. Pictures are real, in the style of editorial photography, not stock photo clichés. Complex contents are comprehensibly presented in illustrations. The unusual design of the brochure attracts a great deal of attention both within and outside the industry.
Statement of the jury
Use of an editorial magazine style engages with the subject of plant protection in a contemporary and appealing design featuring interesting and exciting content.